VW Camper & Bus Online Ad Specifications

Basic Display Formats

We use the DFP Premium to serve our desktop Web campaigns and Mobile optimised campaigns.

*40k max initial file size limit (with a full load of upto 2.2 MB if within a third party redirect)

IPC only accepts JavaScript/standard format tags (no iframes)
Please see expndable ads section for further details on expandables.
All flash files must have clickTag and back-up gifs
File formats accepted: jpeg, gif or swf
Flash version 10 and below, ActionScript 2 and ActionScript 3) (please see below for Click Command examples)
All creative is subject to Publisher’s approval
No looping restrictions; no animation duration restrictions
Max 18 FPS
3 days turnaround for standard; 5 days for and rich media
Queries to traffic@ipcmedia.com

MPU

Size:	W 300 px x H 250 px
Expanded size:	W 0 px x H 0 px
Animation allowed?:	Yes
Sound allowed?:	Yes
Must be user initiated
Backup image required?:	Yes
Max file size (KB):	40KB

Located on the right rail, expandables must expand left

40k max initial file size limit (with a full load of upto 2.2 MB if within a third party redirect)

Leader

Size:	W 728 px x H 90 px
Expanded size:	W 0 px x H 0 px
Animation allowed?:	Yes
Sound allowed?:	Yes
Must be user-initiated
Backup image required?:	Yes
Max file size (KB):	40KB

Located at the top, must expand down

40k max initial file size limit (with a full load of upto 2.2 MB if within a third party redirect)

Expandable Ads

WE CANNOT HOST EXPANDABLE ADS UNLESS THEY ARE BUILT BY IPC. THEY MUST BE SUPPLIED VIA A THIRD PARTY JAVASCRIPT TAG SUCH AS DFA OR MEDIAMIND.

40k max initial file size limit (with a full load of upto 2.2 MB if within a third party redirect)
Expandable ads can be mouse-over to expand but must have a clear close button on the top right or top left of the expanded portion.
Available formats: MPU, Super MPU, Leader, Banner, Sky, Billboard
Rich media redirect tags only (no files)
Click or mouse over to activate
Mouse-off to deactivate with clear close button on expanded portion
Maximum of 2 expansions per impression

Billboard Specs

Please note that we have a 40kb polite file size limit with a full load of 2.5MB for third party hosted ads.

Billboard

Size:	W 970 px x H 250 px
Expanded size:	W 0 px x H 0 px
Animation allowed?:	Yes
Sound allowed?:	Yes
must be user-initiated
Backup image required?:	Yes
Max file size (KB):	40KB

Page Skins (gutter ads)

Client build: png,gif or jpeg background image, max file size = 100kb
IPC build: high res asset images, creative direction
Full reskin specs available on request

Page Skin (Gutter Ads) for Takeovers

Size:	W 970 px x H 900 px
Expanded size:	W 0 px x H 0 px
Animation allowed?:	No
Sound allowed?:	No
Backup image required?:	No
Max file size (KB):	150KB

The Content Width for our sites is to be set to 1,000 pixels. Each rail (left and right) are to be set to a size of 130 pixels to cater for multiple screen sizes.

The length of the ad should be 900 pixels to cater for multiple screen sizes and fade to site colour or white.

There is a strict 150 kb filesize.

The file must be supplied as a .gif or .jpeg

Page Peel

Must expand to the left and down.

ClickTag

getURL (Flash version 6 and higher)

on (release) {
getURL (level0.clickTAG, "blank");
}

getUrlfunction (ActionScript 3)

Link_1.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent): void {
var sURL: String;
if ((sURL = root.loaderInfo.parameters.clickTAG)) {
navigateToURL(new URLRequest(sURL), “_blank”);
}

Notes:

click_btn is the name of the link button. You can change it into
every name / label you want.

It is possible to embed the clickTAG via external files.

VW Camper & Bus Online