Tech Specs
PLEASE NOTE THAT WE NOW ONLY ACCEPT FLASH 10 AND BELOW
Basic Display Formats
We use the DFP Premium to serve our desktop Web campaigns and Mobile optimised campaigns.
*40k max initial file size limit (with a full load of upto 2.2 MB if within a third party redirect)
- IPC only accepts JavaScript/standard format tags (no iframes)
- Please see expndable ads section for further details on expandables.
- All flash files must have clickTag and back-up gifs
- File formats accepted: jpeg, gif or swf
- Flash version 10 and below, ActionScript 2 and ActionScript 3) (please see below for Click Command examples)
- All creative is subject to Publisher’s approval
- No looping restrictions; no animation duration restrictions
- Max 18 FPS
- 3 days turnaround for standard; 5 days for and rich media
- Queries to traffic@ipcmedia.com
-
MPU
Size: W 300 px x H 250 px Expanded size: W 600 px x H 600 px Animation allowed?: Yes Sound allowed?: Yes Must be user initiated Backup image required?: Yes Max file size (KB): 40KB
Located on the right rail, expandables must expand left
- 40k max initial file size limit (with a full load of upto 2.2 MB if within a third party redirect)
-
Double MPU
Size: W 300 px x H 600 px Expanded size: W 600 px x H 600 px Animation allowed?: Yes Sound allowed?: Yes Must be User Initiated Backup image required?: Yes Max file size (KB): 40KB
Located on the right rail, expandables must expand left
- 40k max initial file size limit (with a full load of upto 2.2 MB if within a third party redirect)
-
Leader
Size: W 728 px x H 90 px Expanded size: W 0 px x H 0 px Animation allowed?: Yes Sound allowed?: Yes Must be user-initiated Backup image required?: Yes Max file size (KB): 40KB
Located at the top.
- 40k max initial file size limit (with a full load of upto 2.2 MB if within a third party redirect)
Expandable Ads
WE CANNOT HOST EXPANDABLE ADS UNLESS THEY ARE BUILT BY IPC. THEY MUST BE SUPPLIED VIA A THIRD PARTY JAVASCRIPT TAG SUCH AS DFA OR MEDIAMIND.
- 40k max initial file size limit (with a full load of upto 2.2 MB if within a third party redirect)
- Expandable ads can be mouse-over to expand but must have a clear close button on the top right or top left of the expanded portion.
- Available formats: MPU, Double MPU, Leader, Billboard Push Down, Overlay, Page Peel.
- Rich media redirect tags only (no files)
- Click or mouse over to activate
- Mouse-off to deactivate with clear close button on expanded portion
- Maximum of 2 expansions per impression
Page Peel
Page Peel options include:
Tease & Peelback, Super Leaderboard, Double MPU, Overlay.
Overlay Ads
- Animation = 15 Seconds – automatically closes after the 15 seconds
- Prominent close button visible throughout the animation
- Must be capped at 1 per user per day (at most)
- Not permitted on homepages
Video in Ads
- Streaming (polite) video (or any data) permitted
- Video must have clear close pause/play button
- Auto play permitted but must have clear close button
- No video length restriction; total polite streamed data: 2mb max
- Sound permitted must be user initiated with clear mute button
- Max length = 15 secs
- Format = .FLV (broadcast quality)
- Click through URL
- Tracking pixel (Optional)
- Max frame rate = 30 fps
- Video bit rate = 1372 kbps
-
Video
Size: W 300 px x H 250 px Expanded size: W 0 px x H 0 px Animation allowed?: Yes Sound allowed?: Yes Backup image required?: Yes Max file size (KB): 0KB
ClickTag
getURL (Flash version 6 and higher)
on (release) {
getURL (level0.clickTAG, "blank");
}
getUrlfunction (ActionScript 3)
Link_1.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent): void {
var sURL: String;
if ((sURL = root.loaderInfo.parameters.clickTAG)) {
navigateToURL(new URLRequest(sURL), “_blank”);
}
Notes:
click_btnis the name of the link button. You can change it into
every name / label you want.
- It is possible to embed the clickTAG via external files.