STATIC CONTENT
Creative Dimensions: 1080px x 1920px portrait
DPI: 72 DPI
File Type: JPG
File Format: RGB
(CMYK WILL NOT DISPLAY CORRECTLY)

SUBTLE ANIMATION CONTENT
File Formats: MPEG4, MOV
Encoding: H264
Frame Rate: 25fps
Bitrate: 8mbit/s
File Size: 30MB or less
Standard Slot Length: 10 seconds
Backup Creative: Static content must also be provided
Restrictions: Full-motion video content is not permitted on Adshel Live

Creative Considerations
Creatives must not distract any motor vehicle or pedestrian through contrasting content or use of traffic signs/lights.
Subtle animation is permitted, except for the following areas: Aberdeen, Bristol, Leeds, Liverpool, Norwich, Sheffield and Westminster (London). For these areas, static content must also be provided alongside subtle animation content.

Standard slot length: 10 seconds (unless agreed otherwise)
Screens do not emit sound.

Content prohibitions may apply to selected screens. Please contact Clear Channel at least 7 days in advance if you intend to include any of the following categories so that we can confirm appropriate screens:

• Sweets, Fast Food & other HFSS products
• Alcohol
• Tobacco/Vapes
• Guns
• Swimwear/underwear
• Politics